Demonstrating a charitable nature, 6UP will also devote a percentage of all profits from the game to the Steve Waugh Foundation, Global, a charity committed to a coordinated approach to the service, identification, treatment and cure of rare diseases and illnesses, primarily focusing on children.

Steve Waugh:
Every time someone plays 6UP part of the profits from the game will go directly to a bunch of special kids, who show courage and character, and are often denied the right to the highest attainable health standards. My charity aims to give that right to as many kids as possible. You play 6UP - these kids win.