Aseem is an Electrical Engineer from the prestigious Indian Institute of Technology (IIT), Delhi and a MBA from Indian Institute of Management (IIM), Calcutta. He has over 11 years of experience in managing products, and has set up product teams from scratch in multiple early stage businesses.
Aseem joined PlayUp from ibibo, owned by Naspers Group and Tencent, where he was Vice President of Social and Gaming. He was responsible for creating the largest Indian social network and gaming platform, www.ibibo.com. He also created and launched several social, multiplayer, and mobile games.
Aseem set up ibibo's virtual currency system for monetizing games through micro transactions. Earlier, he has worked with Microsoft, where he was part of the Silverlight Mobile team; and with Adobe, where he was the Product Manager for FrameMaker; and was the driver for Adobe's initiative around long tail content monetization. Prior to that, his focus has been in areas of business solutions, business intelligence, and advanced analytics.