Playup is the first of kind.. free to use mobile app enabling sports fans to follow their choice of 20,000 live game in real time.
Its totally where sports goes social .
Playup-technoholik - ET Now - 3rd Dec 2011.
Former Australian cricket captain Steve Waugh is touring India promoting PlayUp which offers live mobile games for sport enthusiasts. PlayUp had tied up with two IPL teams and was also popular among sports fans during the 2011 World Cup. Waugh is looking forward to increase the fan base of PlayUp in India.
PlayUp announced the launch of its mobile-based social sports network, ‘PlayUp’. The mobile app enables sports fans to follow their choice of 20,000 LIVE games in real time, while simultaneously discussing the action with fellow fans on their mobile devices. The app is currently available for iOS-based devices (iPhones, iPads, iPod touch), and is slated to cover Android/Desktop/Windows 7 over the next few months.
PlayUp India, a pioneer in the field of LIVE sports gaming, has become India's No. 1 mobile generation sports Entertainment Company to register the highest numbers of user base on Facebook within a short span of three months. Rated as one of the world's most visited social platform, PlayUp has crossed a fan following of over 1 million. The brand enjoys an active daily user base of 0.3 million and more than 60,000 likes a day.
PlayUp partners with Deccan Chargers and Pune Warriors; A unique platform to promote community cheering after success of its Scream For Team India campaign. With India’s spectacular victory at the recently concluded ICC World Cup 2011, cricket fever is at an all-time high during on-going season of IPL. PlayUp, global leader in mobile gaming, has associated with Deccan Chargers and Pune Warriors as Co-sponsor and Fan Engagement Partner.
PlayUp, a social gaming company, has launched India's first unique recruitment campaign called 'Code Wars' to recruit the finest coders in the country. 'Code Wars' is an open invite to all technology experts to compete and win a job for themselves with PlayUp. This is first time in India when a company espouses contests blended with gaming, technology and a pinch of coding skills added to it; for its recruitment.
PlayUp, global leader in live and interactive social mobile gaming, has launched India’s largest and unique campaign to cheer for Team India called Scream for Team India. The basic premise of the campaign is to gather screams from fans of the Indian Cricket team in support of the Men in Blue for the ICC World Cup 2011. PlayUp is all set to take the cricket excitement in India to the next level as the campaign will actively engage cricket aficionados.
PlayUp, global leader in live and interactive social mobile gaming, announced aggressive plans to capture the Live Gaming segment in India with the launch of exciting and innovative products for cricket aficionados in a glittering ceremony in the national capital today. The products PowerUP, Next Wicket and 6UP along with new redemption engine PSX were unveiled by Steve Waugh, Rajat Kulshrestha, Jiah Khan and Mandira Bedi.